

Dr. Hans Backhoff Escudero, the head winemaker at Monte Xanic for 30 years, firmly
believed that he could alter the course of global winemaking history, turning over a new
leaf for Mexico as a producer of excellent-quality world-class wine.
The five friends who founded Monte Xanic (Ricardo, Erick, Manuel, Tomás) launched
the winery as a gamble on their dream. They were all wine lovers who took a chance
on making wine to “serve and share.”
And so it was that in 1987 Monte Xanic changed the history of Mexican wine by
making the first premium Mexican wine, leading to recognition for regions like
Guadalupe Valley, in Baja California.
Innovation has been the path to stay at the cutting edge of the industry. For the first
time ever, Mexican wine is at the top of the list of the most important and fastest-
growing origins in the market.
Monte Xanic transformed Mexican wine; not only the way it is made, but also how we
drink it.
Nowadays, we are the third most-valuable winery in the Mexican wine industry. We
have gotten to where we are thanks to our full commitment to professionalizing the
Mexican wine industry and our great passion for our product.
We have a long road ahead of us, full of effort and dedication. We look forward to
continuing to toast to the future with all of you.
We are proud to share who we are.
Hans Backhoff Guerrero, CEO
OUR NAME
The name Xanic comes from the Cora natives, who still live in regions of Nayarit,
on the Pacific coast of Mexico. It means “flower born of the first rains.”
Ours is a wildflower. A desert flower transformed by water and sunshine. Like our
wines, it is hardy and stands up to time.
Xanic, with the “x” of Mexico, is a reflection of our youth and exuberant personality,
similar to the origins of our wines: Guadalupe Valley and Ojos Negros Valley.

GUADALUPE VALLEY AND OJOS NEGROS VALLEY
Our wines have gotten the names of Baja California and Mexico on the map of
minds and countries the planet over, as the world has come to know our people
and our history.
Guadalupe Valley is located 30 kilometers from Ensenada (northeast) and 95
kilometers from Tijuana, bordering the United States. The vineyards are therefore
the northernmost of Mexico, just 21.6 kilometers away from the sea. The vines
grow at altitudes ranging from 300 to 400 meters above sea level. Proximity to the
Pacific Ocean brings currents of humidity, creating a micro-climate in the valley.
Guadalupe Valley is now Mexico’s most prestigious winemaking region, home to
85% of national wine production.
The character of these lands defines the style of our wines. Monte Xanic has six
ranches, three of which are in Guadalupe Valley (Monte Xanic, 7 Leguas, and Olé)
and the other three of which are in Ojos Negros Valley (Viña Alta, Ojos Negros,
and Viña la Cienega).
Ojos Negros Valley
Monte Xanic’s newest terroir: Ojos Negros Valley is located 30 kilometers away from
Ensenada and 900 meters above sea level. With a colder climate than Guadalupe, the
biggest advantage in Ojos Negros is the quality of the waters. The soil is medium texture
with good water retention and no salts found in the soil.
The main varietals we grow on our land are Cabernet Sauvignon, Merlot, Cabernet
Franc, Petit Verdot, Malbec, Sauvignon Blanc, Chenin Blanc, Syrah, and
Chardonnay, to express the elegance and distinction of our region.
Baja California is an intrinsic part of Monte Xanic.

IN THE FIELD
We use the latest technology to create the ideal conditions for pressing,
fermenting, aging, and bottling to ensure we develop the quality of our grapes to
the maximum.
The way we grow and manage the crops at our vineyards is done with traditional and
modern methods to achieve the best expression of the land.
The volume of grapes we grow ensures that we can keep strict control over their most
important features. This makes it possible to accurately determine the harvest date and
select only those bunches of grapes that meet our quality standards.
Monte Xanic was one of the pioneers in introducing nighttime harvesting in Mexico.
We have root systems and clones of various vines optimal for the conditions in each
valley.
Innovation at Monte Xanic
In January 2020, Monte Xanic once again earned the ISO 9001:2015 certification
for our harvest, production, and shipment processes, as well as our tasting service,
confirmed by the Monte Xanic Quality Management System.
Technology in the Field
- Yield control
- Nighttime harvests
- Ongoing leaf pruning
- Constant renewal of vines
- Introduction of root systems and clones optimal for Guadalupe Valley
- Irrigation optimization and control system via soil humidity sensors
- Mesh protection for the vines
Plant Technology
- Low-pressure membrane presses
- The winery uses three different winemaking processes for reds: roto-fermenters, traditional pumpover (remontage) tanks, and immersion tanks. This helps us get different concentrations in the wine to obtain the best extract from the grapes. Fermentation is done under controlled temperatures in French oak barrels.
- Monte Xanic was among the first to ferment white wines at low temperatures (10- 12 degrees Centigrade) in order to preserve the wine’s aromas and flavor.
- Monte Xanic implemented the micro-oxygenation system, a technique that enables better-structured wines, making them more stable and long-lasting, and preserving their fruit and gentleness for a longer time.
- The barrel cellar was designed by renowned architect Diego Villaseñor and has enough capacity to store 4,000 barrels, all under optimal temperature and humidity conditions.
- The cellar also boasts a network of gravity-transfer pipes, which gently move the wine from the fermentation tanks to the barrels.
- We use French oak barrels sourced from the Alliers and Never forests.
- Bottled under controlled aseptic conditions with microbiological analyses.

Our General Director.
Hans Joseph Backhoff.
Hans is a graduate of the Engineering and Food Sciences School at the Monterrey Institute of Technology and also holds an MBA from Cardiff University in the UK and studied Enology in Bordeaux, France. In 2008, he was named CEO of Monte Xanic. His innovative vision has allowed the winery to develop new products using the best technology while maintaining the production processes that guarantee consistent quality. In this way, Monte Xanic has generated a solid strategy to develop the wine-drinking culture, and has earned multiple international recognitions, making Monte Xanic a wine leader in Mexico.

MONTE XANIC WINEMAKER
Oscar Gaona is a Mexican winemaker with 22 years of experience in the winemaking
industry, whose passion for wine has taken him to work in Mexico, Australia, Canada, and
the United States.
Throughout his career, he has been a firsthand participant in the growth and evolution of
Mexican wine quality, which has helped him come into contact with countless Mexican
wineries.
His interest in wine was sparked from a young age, which is why he decided to learn about
the entire winemaking process under the mentorship of winemaker Francisco Rodríguez,
starting in the nineteen-nineties. That same desire to be winemaker led him to study
Biotechnology Engineering at the Monterrey Institute of Technology, and then Enology at
the University of Adelaide in Australia.
Oscar has dedicated himself to the task of understanding each vineyard in each valley to
perfection, mastering the biochemical processes involved in winemaking to express each
varietal and achieve excellence in each bottle of wine he makes.

ABOUT DR. HANS BACKHOFF (MONTE XANIC WINEMAKER 1978-2017)
Dr. Hans Paul Backhoff Escudero, Founding Partner of Monte Xanic (1946/2017).
It was a passion for wine that shaped his life. He left behind a career in the food canning
industry to conquer his dream and elevate the name of Mexico and Guadalupe Valley.
Born to a German father and a Mexican mother, Dr. Backhoff studied Biochemical
Engineering at the Monterrey Institute of Technology and earned a PhD in Food Science
from University of Nottingham in the United Kingdom, where he lived for five years.
“I was born in Mexico’s number-one winemaking region, so I have been in contact
with wine since I was very Young. I studied disciplines very closely bound up in
winemaking. I have also taught university-level classes on fermentation, and I have
always been passionate about the topic,” H.P. Backhoff said.
After working with fruit, Hans realized that grapes were his ultimate goal. He was
convinced that Guadalupe Valley could produce world-class wine.
That’s how, in 1987, alongside Manuel, Tomás, Eric, and Ricardo, he founded Monte
Xanic.
“I was producing wine on a very small scale until a I met a group of people
who supported my business plan to make the Monte Xanic dream come true,
together,” H.P. Backhoff said.
Willing to set aside for volume for quality, the “flower born of the first rains” arrived in 1989
with Dr. Backhoff’s first harvest of 6,200 cases of Chenin Colombard and Cabernet
Sauvignon. Since then, and until he passed away, Dr. Backhoff took the lead on
developing winemaking and enology at the winery.
“Not all techniques used around the world to produce wine work everywhere. We
experimented a lot, but we kept harvesting white grapes by hand at night to reduce
the risk of oxidation to the fruit, and we kept wine production low, preferring to
focus on quality,” he remarked.
By1989, just two years after the innovative Dr. Backhoff turned full time to wine, the
signing of the free trade agreement between Mexico and the United States was sealed
with a toast of Monte Xanic Chardonnay.
"Wine is an intellectual beverage, because of the complexity required to make it.
Weather conditions come into play year after year, which means that no two
harvests are ever alike. The weather conditions from earlier years also have an
influence,” Dr. Hans P. Backhoff Escudero once said.
In 2008, he welcomed his son Hans Joseph as CEO of Monte Xanic. Working closely
alongside his father, he turned his attention to improving the winemaking techniques.
Dr. Backhoff left behind a solid legacy of passion, hard work, and constantly striving to be
better. He is a pioneer who shaped the entire winemaking industry in Mexico and a region
that still bears his mark in its grapes.
“This industry is a tricky business, but once you’re in, you’re in for good. I can’t
imagine having done anything else in my life,” Dr. Hans Paul Backhoff Escudero,
1946-2017.

monte xanic gran ricardo
Varietal:
63% Cabernet Sauvignon.
27% Merlot.
10% Petit Verdot.

Monte Xanic Selección.
Varietal:
60% Malbec.
30% Merlot.
10% Cabernet Sauvignon.

Monte Xanic Cabernet Sauvignon.
Varietal:
100% Cabernet Sauvignon.

Monte Xanic Cabernet Sauvignon Merlot.
Varietal:
65% Cabernet Sauvignon.
35% Merlot.

Monte Xanic Merlot
Varietal:
100% Merlot.

Monte Xanic Syrah.
Varietal:
100% Syrah.

Monte Xanic Chenin Blanc Cosecha Tardía.
Varietal:
100% Chenin Blanc.

Monte Xanic Chenin Colombard.
Varietal:
98% Chenin Blanc.
2% French Colombard.

Monte Xanic Sauvignon Blanc Viña Kristel.
Varietal:
100% Sauvignon Blanc.

Monte Xanic Grenache.
Varietal:
100% Grenache.

Monte Xanic Chardonnay.
Varietal:
100% Chardonnay.

Monte Xanic Cabernet Franc, Limited Edition.
Varietal:
80% Cabernet Franc y 20% Merlot.

Monte Xanic Malbec, Limited Edition.
Varietal:
100% Malbec.

Monte Xanic Nebbiolo, Limited Edition.
Varietal:
100% Nebbiolo.

Monte Xanic Petit Verdot, Limited Edition.
Varietal:
100% Petit Verdot.

Monte Xanic Pinot Noir, Limited Edition.
Varietal:
100% Pinot Noir (Ojos Negros).

Monte Xanic Calixa Blend.
Varietal:
60% Tempranillo.
30% Merlot.
10% Cabernet Sauvignon.

Monte Xanic Calixa
Cabernet Sauvignon Syrah.
Varietal:
80% Cabernet Sauvignon.
20% Syrah.

Monte Xanic Calixa Syrah.
Varietal:
100% Syrah.

Monte Xanic Calixa Chardonnay.
Varietal:
100% Chardonnay.

MONTE XANIC CALIXA
SELECCIÓN DE BLANCOS
Varietal:
Chardonnay.
Chenin Blanc.






THANK YOU FOR YOUR INTEREST IN MONTE XANIC!
Monte Xanic’s doors are open to visitors, connoisseurs, and wine
lovers alike to enjoy an experiential tour of the senses through our
winemaking process and wine-devoted culture.
Your journey starts as we welcome you in our lounge and tasting bar,
kicking off your experience to learn about how we make wine.
In the fermentation room, you’ll have the chance to see how we bring
in the grapes from the harvest, and then macerate and ferment them
in stainless steel tanks.
In our wine cellar, learn about the history of our different vintages
and the vineyard’s private collection.
And, in the underground cellar, surrounded by natural rock walls, you
can check out the French oak barrels where the wine is aged for
months at a time.
The tour lasts around 30 minutes.
We top off your experience by uncorking one of Monte Xanic’s
renowned wines.
To help us serve you better, we invite you to book your visit in advance by e-mail, before
you come to Guadalupe Valley.
Please remember that we can only welcome guests with an advance booking.
E-mail address: reservaciones@montexanic.com.mx

WHITES
$300.00 MXN. Per person.
Enjoy four of Mexico’s best white wines, with the unique Baja California style. Aromatic wines delight in each new vintage.

REDS
400.00 MXN. Per person.
Taste four wines from our Monte Xanic line, geared toward Bordeaux- style varietals, which grow wonderfully in Guadalupe Valley and are our winemaking team’s favorites.

REDS AND WHITES*
$450.00 MXN. Per person.
Enjoy five specially-selected wines, chosen to reflect the excellence
and full expression of each varietal.
Important: The fee for tour participants who will not be tasting wine is $80.00 MXN per person.
WINES FOR EXPORT*
$800.00 MXN. Per person.

*Labels may vary dependig on availability.
These tastings are held in our VIP rooms and require a minimum of 10 people and a maximum of 16 people.
The line of Monte Xanic wine that has shaped the winery’s long-term
success. Elegant wines, with great character and complexity, which
evolve extraordinarily well with time.
Monte Xanic Sauvignon Blanc.
Monte Xanic Chenin Colombard.
Monte Xanic Grenache.
Monte Xanic Calixa Cabernet Sauvignon Syrah.
Monte Xanic Cabernet Merlot.
Gran Ricardo.
LIMITED EDITIONS*
$950.00 MXN. Per person.

*Labels may vary dependig on availability.
The Limited Edition wines are an exclusive selection of Monte Xanic
wines, representing the best quality in Mexican wine.
Edición Limitada Monte Xanic Malbec.
Edición Limitada Monte Xanic Cabernet Franc.
Edición Limitada Petit Verdot.
Edición Limitada Nebbiolo.
Gran Ricardo.

To help us serve you better, please remember that if you want to take a full tour of
our vineyard, the only way to book a visit is by e-mail.
Guests with a reservation – Available from Monday to Sunday. To
help us welcome you the way you deserve and offer you the full
vineyard experience, please book your visit at least 72 hours in
advance.*
Included: Full tour of the vineyard, from the fermentation room to the
cellar. Lasts around 30 minutes, subject to availability. *You must
book this experience with the “Reds and Whites Tasting,” because
this is the only tasting option that includes the full tour.
VGuests without a reservation* may visit our winery from Friday to
Sunday. Included: Access to the lake area for tastings and to buy
wine. Tours not included.
*Subject to availability.
How to book.
To book a visit, please send us an e-mail address. We are unable to book your visit by
phone or social media.Please remember that you will receive an answer within 72
hours.
If you would like to book a visit, please send an e-mail to: reservaciones@montexanic.com.mx with the following
information:
- Full name
- Visit date.
- Requested time (offer two options).
- Number of people.
- The tasting you choose.
Your booking is only confirmed once you receive an e-mail with a
unique confirmation code.
We look forward to seeing you soon!
Opening hours.
Our winery is open from Monday to Thursday, from 10:00 a.m. to 5:00
p.m., and Sunday from 11:00 a.m. to 5:00 p.m. Tours run from 10:00
a.m. to 4:00 p.m., departing every hour.
Groups.
Groups of twenty people or more are considered private events. Please send an e-mail to eventos@montexanic.com.mx for more information. Advance payment is required for premium tastings of our wines for export and Limited Edition wines (see the FAQs document for bank details).
Rules.
Because we are an operational winery, we have to adhere to
strict quality standards, so we ask you to please follow the
rules below:
1.Do not bring in food and beverages from outside of the winery.
2.Items such as toys, inflatables, balls, etc. are not allowed on
the premises.
3.For reasons of hygiene, related to our ISO 9001 certification,
pets are not allowed.
4-Minors must be accompanied at all times by an adult or
guardian. A set price of $100.00 MXN or $6 USD is charged per
underage person.
5-We may ask you to provide an official ID card showing that you
are of age if you are going to take a tour with a wine tasting
(voter registration card, passport, etc.).
6.The maximum number of participants per tour group is 20
people.
7.Please respect the parking spaces set aside for people with
disabilities.
8.Professional photographic cameras and/or drones are not
permitted on the premises.
Climate.
Guadalupe Valley is a Mediterranean micro-climate, so temperatures range between 15ºC and 20ºC from October to February. In summertime, temperatures may climb as high as 35ºC. There may be scattered rain showers between November and March.

HARVEST FESTIVAL
The vendimia, or harvest festival, is the most important time of year for us, as it marks the
beginning of our harvest season.
Monte Xanic’s harvest festival parties are known for offering a sophisticated wine to our
guests, alongside local art and cuisine from Baja California. The harvest festival is held the
first weekend of August every year.
We kick off the harvest festival with a Twilight Concert, open to anyone who wants to enjoy
an exclusive concert in the middle of our main vineyard.
Monte Xanic’s concerts are known for our interest in fostering culture and our partnerships
with the world of music, the plastic arts, and winemaking.








WINERY
Calle principal a Ejido
Francisco Zarco S/N Valle de Guadalupe,
22750,
Baja California
Tel. 01800 78 80641 - 01 646 155 2080
MEXICO CITY
Av. Ejército Nacional No. 531 2do Piso,
Col. Granada, México CDMX 11520.
Tel. 5545 1111 Lada sin costo: 01 800 71 74
633
YOUR DATA IS PROTECTED BY OUR NOTICE OF PRIVACY

Baja United Wines
State distributors:
California - Young's Market Company
www.youngsmarket.com
New York
New York wine and Spirits
www.newyorkwineandspirits.com
Puerto Rico- Ballester Hermanos
www.ballesterhermanos.com
Florida- KRU LEVEL
www.krulevel.com
Questions: sales@montexanic.com.mx
SouthernGlazer´s
www.southernglazers.com
Illinois - Bodin Street Wines and Spirits
www.bodinstreet.com
Washington - Beso Imports
www.besoimports.com
Washington DC - Salveto Wine Distributors
Massachusetts- Tozi Imports
www.toziimports.com